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SOCIAL COMMERCE: WINNING THE ENTIRE CONSUMER PURCHASE FUNNEL
Kausern Hieu, Country Manager of Nuffnang Malaysia
Here’s a continuation from my last month’s commentary on our venture into the next frontier; social media + commerce = social commerce.
Although the field of social commerce is still in its infancy in Malaysia, we foresee growth as it complements with our influencer and content marketing strengths. You see, the classic consumer purchase funnel is generally divided into three main stages:
Discoverability: Potential consumers discover new products on platforms such as Instagram, Tik Tok, Facebook and YouTube.
Interest: Your target audience starts to form an opinion by reading the comments and doing his/her own research.
Purchase: Finally, your target audience decides and moves on to purchase the product.
What social commerce does best is its ability to quickly accelerate these three stages.
What we at Nuffnang have been doing well all these years is to design inspirational product discoverability and generating interest on social platforms. We execute this via our network of influencers coupled with engaging content direction, be it video or captivating photos.
We’re now learning how to quickly transform all these interested eyeballs at the top-of-the-funnel into sales with our new products:
Nuffnang Live Commerce, which we officially launched recently; and
Influencer Merchandising, you can read more about this exciting venture in this month’s newsletter.
In closing, we’re still learning and perfecting our approach to empower our Clients with a winning end-to-end social commerce formula; from browsing to sale. On behalf of Nuffnang, thank you for being on this journey with us as we progress together towards making the best of the remaining months of 2020!