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What a difference a month makes.
Since our last issue a month ago, much has changed. Indeed, these are trying times not only for marketers but almost everyone. There are so many uncertainties with no clear solutions yet.
As the leader of an organization, the first thing to do in such a time is to maintain an air of calmness. You may be asking how to keep calm when everyone is struggling to keep up with the ever-shifting sands of this crisis?
The secret is to: Focus on what you can control and let go of what you can’t.
The first thing we did was to ensure the safety and welfare of our employees. We have already planned to work from home even before the government declared the MCO. Next, we came up with concrete steps to ensure all our stakeholders; our clients, influencers, partners and followers; will continue to receive the best of our care and attention.
Honestly, we struggled the first few days to adjust to the new strange reality. But thankfully, we were able to adapt quickly. So, here we are with our monthly newsletter as promised. We hope this month’s content will continue to add value to you and the work you do for your Brand or your Client’s Brand.
In closing, the most important thing a Brand can do now is to ‘be human’. I believe any Brand who can empathize with their stakeholders will be able to recover much quicker post Covid-19. Earlier this week, a good industry friend said this to me, “This could be the best time to test a Brand’s sincerity.” And I couldn’t agree more.
Kausern Hieu, Country Manager of Nuffnang Malaysia