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Kausern Hieu, Country Manager of Nuffnang Malaysia

I hope you’re keeping safe especially during this new normal. As for us at Nuffnang, I’m happy to report we’re all well and even much more focused on delivering value to you. As a matter of fact, we’re taking progressive baby steps to venture into the next frontier of growth for our industry – social commerce. 


Although the field of social commerce is still in its infancy in Malaysia, we foresee tremendous growth in the years ahead as it will complement our influencer and content marketing strengths. Here’s why. 


To keep things simple. A business only needs to focus on two things to succeed in the e-commerce space: 

  1. A product that really solves a human problem. 

  2. A streamlined customer journey; beginning with the discoverability of a Brand’s product on platforms where its customers are most active and engaged in, leading them all the way through to the ease of buying the product. 


Hence, it makes complete sense to implement a commerce solution on social media networks because that’s where most of your audience is today. The idea is to turn their engagements eg. interacting with an Influencer whom they are following, directly into sales.


In this part of the world, there’s still much room for improvement in the customer journey as we’re still not able to offer our customers the ability to checkout and pay directly within the network at the moment, but it’s just going to be a matter of time when this will be made possible. So, are our Brands prepared when the floodgates open? We’re confident that social commerce will be the next wave. Just look at China’s exponential growth in this space!


In closing, thank you again for your partnership and support. Let’s make the most of this current pandemic situation and oriented ourselves not only towards a new normal but a BETTER 2020!


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